The second model in the distinctively styled DS line, DS4 has already been voted “Most Beautiful Car of the Year” by more than 60,000 web users in 62 countries. A jury from the worlds of design, sport, culture and the media presented DS4 with the “Most Beautiful Interior” prize at the 26th International Automobile Festival in January. DS4 has also been honoured at the 2011 Auto Bild Design Awards in Germany where it was named “Most Beautiful Car” in the City and Compact Car class.
DS4 combines head-turning good looks with an unrivalled driving experience – both fundamental to the DNA of the DS line. By abandoning the norms of conventional design, Citroën have created a pioneering and singularly desirable addition to the DS range. Designed first and foremost as a sleek coupé, but with 5-door flexibility and a commanding, raised stance, DS4 takes ‘Créative Technologie’ to a whole new level. DS4 is dominant, confident and powerful – a perfect sequel to the multi-award winning DS3. DS4’s striking profile immediately portrays presence and prestige. Its eye-catching lines are enhanced by a chrome-finished waistline and dark tinted windows. Sculpted wheel arches emphasise the stylish alloys (up to 19″). The taut roofline and rear spoiler add extra prowess. Striking ‘always on’ light signatures at the rear and around the front fog lights ensure that DS4 stands out from the crowd. DS4’s defined coupé physique belies its versatile 5-door layout.
Three full-size rear seats are accessed via seamlessly integrated rear doors with handles encased in the car’s extended window frames. When open, these rear doors reveal their angular shape as a uniquely elegant design touch. A sophisticated and beautifully appointed cabin offers exquisite comfort in a premium environment. The interior exudes a sense of status, innovation and finesse through meticulous attention to detail. From the carefully tailored acoustics to the premium cabin materials, DS4 projects an air of confidence and sophistication. The drilled aluminium pedals, embossed door handles and a choice of five leather combinations completes the opulent atmosphere. A large panoramic windscreen offers enhanced occupant visibility and illuminates the driver-focused cockpit, creating a bright and welcoming environment. Keeping form and function in perfect harmony, DS4 boasts compact exterior dimensions – 4.27m (l), 1.81m (w) & 1.53m (h) – for exceptional versatility and day-to-day functionality.
There is room to seat five adults in comfort with generous head, leg and shoulder room throughout. A large 359 litre boot increases to 385 litres (VDA), using the under floor storage – bigger than many conventional hatchbacks. In keeping with Citroën’s focus on ‘Créative Technologie’, the interior is home to a range of clever storage solutions for maximum convenience. The intelligent cabin design includes a raised centre console (available on models fitted with EGS) with a cooled, illuminated and protected compartment that holds up to four 50-cl bottles and houses a connectivity area with a USB port and a 12-volt socket. The serene onboard atmosphere is created by DS4’s meticulous soundproofing, which is comparable to models in the segment above. DS4 offers the opportunity to personalise the onboard ambience with a range of polyphonic sound themes.
The colour of the dials and the instrument cluster can also be changed to further refine the driving experience. DS4’s cabin boasts intelligent innovation for ultimate user confidence and first-class travelling comfort. Additional premium touches such as massaging front seats with electric lumbar adjustment, an advanced DENON® audio system and Citroën’s integrated eMyWay navigation, entertainment and communication system are available to further personalise the cabin. With its raised, taut and agile stance, DS4 is tuned for dynamic performance that will set the heart racing.The suspension and steering are engineered to be highly responsive and smooth, with exemplary control. Citroën’s new DS4 is powered by a range of five Euro 5 compliant engines, delivering refined performance with optimised fuel and CO2 efficiency.
There are two diesels – HDi 110 and HDi 160 -and three petrol units that were co-developed with BMW – VTi 120, THP 155 and a new THP 200. The spirited THP 200 dispenses thrilling power and performance with a top speed of 146mph and 0-62mph time of 8.5 seconds. Extremely efficient, this engine returns an impressive 44.1mpg over a combined cycle with low CO2 emissions of just 149g/km. The HDi 110 is also available as an e-HDi version. Citroën’s innovative micro-hybrid technology, with second generation Stop & Start, boosts fuel economy by up to 15% in city driving conditions and lowers the model’s official CO2 emissions to just 114g/km. One of the safest vehicles in its class, DS4 has been awarded a maximum 5-star Euro NCAP safety rating with a 97% score in the ‘Safety Assist’ category. An extensive range of safety features are available as standard, including ESP with Intelligent Traction Control, ABS with EBD and EBA, six airbags and two Isofix mountings on the rear seats. DS4 has also received the Euro NCAP Advanced award for its innovative eTouch Emergency & Assistance system. Other safety enhancing technology includes programmable cruise control with speed limiter and Citroën’s new blind-spot monitoring system. DS4 officially goes on sale in the UK on 4 July 2011 and will carry one of three signatures – DSign, DStyle and DSport. Ownership starts at just £18,150 for the VTi 120 DSign, rising to just under £24,000 for the range-topping THP 200 and HDi 160 DSport versions.
Citroën’s new DS4 effortlessly satisfies a broad range of customer needs and engages the driver at an emotional level, enhancing the appeal and joie de vivre of the motoring experience. Occupying a unique position in the premium lower medium segment, DS4 offers a stylish coupé design that doesn’t suffer the negatives of long, heavy front doors, limited access or compromised versatility. Historically, buyers have appreciated the visual appeal of a coupé, but tended to choose more practical hatchback models.
DS4 is a new proposition that will appeal to free-spirited drivers looking for a vehicle with dynamism, sophistication and a premium character. The car’s distinctive styling blends dramatic coupé lines with versatile hatchback functionality, together with the raised-stance of a Crossover. DS4 brings a new and complete solution, and invites the question: ‘Why conform?’ New DS4 is positioned at an intersection of different competitor types – such as 3-door coupés (e.g. VW Scirocco, Renault Mégane Coupé), 3 & 5-door hatchbacks (e.g. VW Golf, Honda Civic) and Crossovers (e.g. Nissan Qashqai, Mini Countryman). DS4 is expected to attract attention from buyers in these segments. Key rivals also include 5-door premium and semi-premium hatchbacks that offer a similar blend of status, dynamism and versatility, such as the Alfa Romeo Giulietta, BMW 1-Series and Audi A3 Sportback.
Target customers are typically successful, image conscious and aspire to a premium lifestyle. They look for desirability, style, ease of use and a refined onboard experience. They are also looking for high levels of perceived quality, with fine attention to detail both in the car’s design and production. They want a vehicle to reflect their strength of character and their individuality, to be both luxuriously comfortable and to deliver a dynamic driving experience. They are pleasure seekers, looking for a car that offers them a sense of status. With its bold and elegant styling, multi-talented versatility and dynamic ride experience, DS4 is the car for them.
PRODUCT IN DETAIL BOLD DESIGN
An example of truly creative design, DS4 blends a mix of the most desirable styling references to create a bold and exciting new proposition. “Reinterpreting cues opened up new possibilities, bringing practical and surprising solutions to automotive mobility” – Marc Pinson, DS4 Chief Stylist. DS4’s compact body – 4.27m (l), 1.81m (w) & 1.53m (h) – combines a raised stance with the dramatic, flowing lines of a coupé.
Together, they portray energy, power and presence. A stand-out design, the sweeping side profile is accentuated by glossy black finishes, dark tinted windows and a waistline detailed in sporty chrome. The sculpted wheel arches add definition to the large alloy wheels (up to 19″). The taut roofline draws the eyes up and over to the spoiler and to the imposing rear with its Crossover-style chrome lower bumper insert. Either side of the front bumper features distinctive ‘always on’ boomerang-shaped light signatures. Coupled with similar light guides incorporated in the rear light clusters, DS4 attracts attention both night and day. Wide chrome chevrons straddle the top of the large grille and a jewel-like DS emblem is positioned on the bonnet, completing the car’s truly outstanding look. DS4’s dynamic appearance can be made even sportier and individual thanks to the optional style packs, which can be combined with the black or pearlescent white body colours.
The ‘Dark Chrome Signature’ packs bring matt Shark Grey highlights to the rear spoiler, front bumper, fog light surrounds and side rubbing strips. Black chrome on the front chevrons, lower front grille surround, side rubbing strips and rear bumper insert are also included. The door mirrors are finished in a flattering crystal chrome finish, completing the distinctive upgrade.
Stepping inside the spacious cockpit, occupants are immediately aware of the attention to detail given to the interior. Finely crafted and intelligently designed, DS4 offers a sophisticated cabin environment. There are touches of luxury throughout such as the chrome detailing on the air vent surrounds, instrument cluster, gear lever and centre console. Sporty aluminium drilled pedals, embossed leather door handles and stylish ambient lighting are also available. The high-quality, soft-touch one-piece dashboard also has a superbly tactile feel. Drivers feel instinctively connected with DS4. All the instruments and controls are within easy sight and reach.
The driving position is both enveloping and ergonomically optimised. The figure-hugging front seats, finished in the finest leather, are cushioning and supportive. Fusing analogue dials with digital displays, the three instrument binnacles provide a distinctive and contemporary visual array of driver information. The speedometer needle moves around the central binnacle instead of sitting at its centre. The colour and brightness of the light from the instrument display can also be changed to suit the user’s preference. Dominating DS4’s cabin is an expansive panoramic windscreen that extends high over the heads of the front occupants. Offering 45° of upward vision, this large glazed area combines with DS4’s raised stance to provide commanding views for the driver and a bright, yet intimate cabin environment, for passengers.
Front occupants can shield themselves from glare by pulling down individual sliding sun blinds – each equipped with a courtesy mirror. The interior lighting has also been fine-tuned to deliver an atmosphere of luxury. For example, the sensors that run down the panoramic windscreen to power the automatic windscreen wipers (DStyle trim level onwards) incorporate a strip of LEDs to create a distinctive mood lighting feature. The illumination of the instrument cluster behind the steering wheel can be customised, from cool white to incandescent blue. Contributing to the refined and serene atmosphere onboard,special attention has been given to the car’s internal acoustics. DS4’s meticulous soundproofing has been engineered to match the acoustics found in larger executive saloon models. Sound insulation is enhanced under the bonnet to reduce engine noise and vibration.
The windscreen has been laminated with damping film. The floor is fitted with special soundproofing elements and the doors have all been fitted with enhanced sealing barriers. The whole cabin structure has been sprayed with a special damping solution and adjoining components have been carefully examined to reduce friction. Mechanical sounds such as the operation of the air conditioning or automatic parking brake have also been minimised. DS4 offers owners a choice of six different upholsteries, with five high-end leather finishes to rival the best in the class. All DStyle versions are fitted with part-leather seats, whilst DSport models enjoy full leather Mistral ‘Claudia’ upholstery as standard.
Two optional two-tone, full leather packs are also available, with a choice of either Mistral & Red or Mistral & White leather seats. The packs also bring matching elements of décor including red or white trimmed door armrests and DS-embossed leather door handles. Most models are available with high quality Habana ‘Club’ upholstery and trim. Boasting a truly distinctive finish, the centre section of the supportive front seats features a ‘Bracelet’ design, evoking the links of a watchstrap.
For the ultimate in driving luxury, the front seats are available with a massage function, together with electric lumbar adjustment.
Abandoning the well-worn paths taken by ordinary coupés, DS4 is a ground-breaking, high-stance 5-door coupé that is true to the DS vision of boldness and distinction in design. Blending seamlessly with the coupé body shape, the unique rear doors are virtually invisible from the exterior. These elegantly styled doors – seamlessly integrated into the exterior body lines – feature handles hidden in the doorframes.
This optimised design allows the front doors of DS4 to be shorter and lighter, escapingthe inconvenient accessibility of standard coupés, with their long, heavy front doors and fold-down front seats. Versatile and convenient, DS4 boasts a capacious 359 litre boot that can be expanded to 385 litres (VDA) using the under floor storage. This is similar in volume to that of many larger, conventional hatchbacks. The split/folding rear seats can easily be tumbled forward, creating load space up to the front seats.
There are numerous convenient storage compartments, including door pockets big enough for 1.5-litre bottles and drawers under the front seats. The intelligent architecture of the high-level centre console (available on models fitted with EGS) also provides spacious storage areas. The largest of these – which is cooled, illuminated and protected by a sliding cover – can hold up to four 50-cl bottles and houses a connectivity area with a USB port and a 12-volt socket.
CRÉATIVE TECHNOLOGIE ONBOARD Beyond its distinctive styling and dynamic performance, DS4’s cabin boasts an array of ‘Créative Technologie’, providing equipment functionality and innovative features for first-class travelling comfort and ultimate convenience. A driving experience tailored to the individual’s preferences, users can select their own onboard ambience from four polyphonic sound themes – Classic, Crystal Symphony, Jungle Fantasy & Urban Rythmik – for the various vehicle alerts and reminders.
The colours of the stylish instrument panel can also be customised, spanning from white to blue. To alter the cabin environment, users can select the intensity of the automatic dual-zone air conditioning from three flow levels – Light, Medium & Strong – with a REST function maintaining ventilation in the cabin for up to eight minutes after the engine is switched off. DS4 is fitted with a ‘surround sound’ audio system as standard, which features processing software for effective soundscaping. This distributes sound evenly throughout the cabin. In addition, Citroën and DENON® have developed a premium HiFi option that includes four specially developed woofers, four tweeters, a digital amplifier and a sub-woofer in the boot. A USB port, 3.5mm jack plug and 12V socket are available on the centre console for connecting, listening to and charging a range of electronic devices.
Most models also feature an additional 12V port and removable torch in the boot. DS4 can be equipped with eMyWay, Citroën’s integrated new-generation navigation system. eMyWay features a high-resolution colour display, GPS satellite navigation, speed limit display, USB connectivity for MP3 players and Bluetooth® for hands-free calls and audio streaming from mobile phones. Front and rear parking sensors are available, together with parking space ‘gap’ measurement, electric folding and heated door mirrors, an automatic electric parking brake and Hill Start Assist – all making DS4 even more convenient to live with. Drivers can access all key driving and comfort controls – which are clearly visible and backlit for night-time use – without taking their hands off the multi-function steering wheel.
Citroën is renowned both for extremely smooth, comfortable road manners and also the invigorating road-holding and handling that continues to dominate the World Rally Championship. DS4 brings together Citroën’s most celebrated characteristics to deliver exemplary control, giving drivers comfort and command of the road with an involved driving experience. “We wanted drivers to feel like they have the road at the tips of their fingers” – Jérémie Maestracci, Project Manager for DS4.
Engineered to be highly responsive, DS4 is sporty and fun, yet smooth and comfortable. Citroën has built upon its expertise in creating the most civilised suspension set-ups and also the recent experience in the development of DS3 Racing. Fitted with a MacPherson type suspension assembly at the front, a flexible transverse beam at the rear and hydraulic steering with an electric pump, the platform is tailored for the distinctive set-up of DS4. Riding on large alloy wheels – up to 19″ in diameter – DS4 maintains a distinctive relationship with the road.
The raised vantage point also gives drivers a feeling of confidence and the control to shrug off obstacles. Depending on trim level, DS4 is fitted with large diameter 340mm ventilated front disc brakes, with 290mm discs at the rear. ABS with Electronic Brakeforce Distribution (EBD) and Emergency Brake Assist (EBA) is standard specification. Ensuring optimal vehicle control in the most demanding driving situations, DS4 also features standard ESP with Intelligent Traction Control.