[psimechanic]

The PSA Group, incorporating the Peugeot, Citroën and DS brands, is to make a return to the North American car market that will take ten years to implement.

The plan for the French car giant to return to the US was revealed as part of the ""˜Push to Pass' strategy laid out by company boss Carlos Tavares, who described it as ""a very significant decision for us""�.


Citroën exited the American market in 1974, while Peugeot pulled out in 1991. However, the company has had a corporate presence there up until just three years ago.


It is thought that the upmarket DS brand will lead the firm's relaunch in the USA, because its qualities as the only upmarket French car maker give it an opportunity to stand out in a market dominated by premium German brands.


Read more:http://www.autocar.co.uk/car-news/industry/psa-group-confirms-return-north-american-car-market

 

[Panther]

Good luck to them, I hope they succeed.

 

[Chris]

Mmm...I have my doubts...They wont understand it

 

[Panther]

DS and the Citroen brand have history and are well known in the UK. I do think it will be difficult to crack over there, particularly with no dealerships.