Article talks about a DS7 and DS9 large saloons.... I would have thought Citroen would have remembered how the French typically fare on that sector of the market!
The Laguna, C5 and 40x is about as big and expensive as people are willing to go. To break into the large prestige market, PSA really need to invent/resurrect another brand a la Lexus and Infinity. People will still see the DSx as a Citroen and that will put a celing on the prestige value, despite the product being superior then the (typically German) prestige alternatives