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Citroën has confirmed that its DS brand is to be separated from its parent for good, which means future European-market DS models won't feature any Citroën badging.



According to the company, Citroëns will be defined by affordability and practicality, while DS-badged cars will major on distinctive styling, sophisticated equipment, and luxuriously-appointed interiors.
A spokesperson for Citroën told the Telegraph that, for the immediate future, both brands' cars would be sold from the same dealerships, but didn't rule out the idea of DS models being sold from separate showrooms in the future.


The spokesperson also indicated that if the split goes well, the company may consider further internal reorganisation to support the new brand.


The move would echo the arrangement in Asia, where Citroën and DS models are sold from separate dealerships and even run through two separate joint venture partnerships.
 

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All,A bit premature, Citroen has not even designed stand-alone DS badge yet so all these pictures are conjecture only. The DS6 concept for China had a wide grill and this has NOT been adopted yet.


The latest upgrade of DS4 looks similar to now, still has double chevron grill and Citroen on back - just sold as DS not Citroen DS. A badge upgrade will come next year 2016.
 

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Two DS logo's for some unknown reason! The top one looks poor, the one on the grill is fine though.

I don't really see the split as a good thing or bad thing, just seems like a way to haemorrhage cash on a risk that probably won't pay-off.
 
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