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According to sources with Car&Driver, a DS launch in North America is more likely than it was last year. The case for DS, which is also banking heavily on Peugeot and Citroen's success in China and that market's appetite for upscale brands like Audi.




If DS were to arrive by the start of the 2020s, it would end a 30-year drought of French cars for the U.S. market, after Peugeot pulled out in 1991. Renault ended sales to Americans in 1987, though its designs carried forward with the Eagle Medallion and Eagle Premier under Chrysler ownership until 1992. And Citroen fled when 1974 U.S. regulations made the SM unsaleable.


A DS debut in the States isn't so laughable considering the success Audi, BMW and Mercedes have had in recent years with an expansive, premium-priced range. DS has its core DS 3, 4 and 5 models in Europe, along with a sedan and SUV for China. In order to spread those development costs around, DS needs more markets.
 

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I was talking to a guy In San Francisco a couple of weeks ago about the very same subjectWhen I told him that I owned a French car, he was very interested...Talk then covered European Cars
He really knew quite a lot about them and wondered why they were not sold in the US
HE reckoned they would sell really well
 
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