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French luxury brand DS is aiming to have 160 independent stores opened worldwide by 2020, as it seeks to expand its foothold in the premium luxury segment.

Speaking exclusively to CarAdvice at the Frankfurt motorshow today, DS CEO Yves Bonnefont confirmed the organisation's plan for an international roll out.


""We have a strategy that is based on the 200 mega cities in the world""� Bonnefont told CarAdvice.


""We have listed the 200 largest and fastest growing cities in the world. We want to occupy this space with DS stores because we see that it's where our growing customer base is and so it's important to role out the brand in those 200 mega cities, that's our number one priority.""�


So far, DS has 11 independent stores in Europe and plenty of ""˜DS Salons' in Citroen dealerships, as is the case in the UK.


""DS, historically, was sold in Citroen dealerships, but we are creating a retail experience for our customers, combining a number of DS stores which are independent stores, with DS Salons, which are spaces inside of Citroen dealerships with a special DS experience.""�


The timeline will see DS open its first 160 stores by 2020.
 
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