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PSA Peugeot Citroën will launch seven plug-in hybrids and four electric vehicles as part of its growth plan, as well as implementing a connected and autonomous vehicle programme.

More broadly, the company will introduce a 'product blitz' across Peugeot, Citroën and DS brands, launching one new car, per region, per brand, per year. This will include 26 passenger cars and eight light commercial vehicles, including a one-tonne pick-up, revealed last week.


The company has also unveiled a new corporate identity: out goes PSA Peugeot Citroën, replaced with PSA Group. The move takes into account the presence of the DS brand alongside Peugeot and Citroën and is ""aligned with the shift in its business model towards a broader portfolio of business activities""�.


The DS brand will offer ""French avant garde luxury""� and five new models will be rolled out globally as part of the ""continued brand construction""�. Like Peugeot, DS management is looking to reduce the pricing gap with established premium auto brands. Today, average selling prices are at nearly 8% lower and DS wants to reduce the gap to 3% lower than rivals by 2021.
 
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